led the redesign of GS1 UK’s membership join form to make sign-up simpler, faster, and more user-friendly.

Adhering to digital guidelines to keep a consistent look and feel to the rest of the site, I consolidated the fields, reduced the amount of steps in the onboarding process, and created a responsive layout across desktop and mobile, resulting in a smoother, more intuitive user experience.

The redesign exceeded targets, boosting new memberships by 14.4% in 2024, bringing total membership to 59,464 in the uk.