My first design role was at Monese, where I created content for social media and digital ads like Google UAC. At the time, platforms favored square formats, so designs were tailored for feed posts before portrait sizing became standard.

This role introduced me to working within an established visual identity, applying color, typography, and iconography consistently while keeping content accessible and engaging. I also contributed to early web redesign and illustration explorations as part of a larger brand refresh, expanding my thinking beyond static formats.

These projects marked a formative stage in my career, learning to apply brand guidelines in real-world contexts and create visuals that resonated with a diverse, digital-first audience.