Sazón is a brand who specialize in authentic and bold salsas. I created an identity that is clean, modern, and flexible. It works well across jars, digital platforms, and real-world applications.

The logotype reflects the brand’s bold character, while the salsa-inspired colors make each flavor easy to identify. The labels combine minimalism with clear information. They display flavor names, ingredients, and a straightforward three-tier heat scale for customers to pick the right level of spice for them.

Beyond the packaging, the brand draws inspiration from the warmth and vibrancy of Mexico’s landscapes. This creates a visual narrative that feels both authentic and modern.

The result is a confident, adaptable identity that showcases real flavor and helps Sazón stand out on shelves and beyond.