Dr. Isabella Urrutia needed a name and identity for her wellbeing-focused therapy practice that felt both nurturing and professional.

I developed Wellbloom, a brand centered around growth and support, with a calming palette of deep green, mint, and ivory, paired with a leaf-inspired motif logo to symbolize transformation.

The final identity is uplifting, inviting, and authentic, positioning Wellbloom as a trusted and welcoming space for personal growth.