Wellbloom began when Dr. Isabella Urrutia asked for a therapy brand that felt human, grounded, and genuinely supportive from the first interaction. Many people enter therapy feeling uncertain, so the identity needed to be calm and approachable while still professional. Inspired by Dr. Urrutia’s view of therapy as a place where people grow back into themselves, I created a visual system rooted in natural growth. Warm, organic colours, generous space, and a subtle leaf motif bring a sense of renewal, while clean typography keeps communication clear and trustworthy. The result is a gentle, optimistic brand that reflects the environment she hoped to create.